Keti Koti -040

From IFFI studio I developed the brand identity for Eindhoven’s first emancipation festival, celebrating the abolition of slavery in the Dutch colonies. The complete visual identity balances celebration and remembrance.

I designed an identity that honours the historical meaning of Keti Koti (“broken chains” in Sranan Tongo) while producing contemporary, engaging promotional material. The vivid yellow main colour symbolises joy and gives text and images strong contrast. Traditional patterns are worked in as subtle background elements.

The dual character of the festival called for two complementary styles: a restrained design with dark accents for the remembrance on 30 June, and vivid photography of diverse celebrations for the festival on 1 July.

I designed a distinctive wordmark for “Keti Koti Kadena Kibra” in a rounded yellow shape that ensures recognition in every application. The system includes posters, programmes, social media templates, digital ads and merchandise.

The identity was also applied across the festival grounds, for a cohesive experience throughout the venue. This project shows how I handle culturally meaningful subjects with care and develop a distinctive identity that speaks to a wide audience for both remembrance and celebration. It helped make the festival what is now an annual tradition in Eindhoven.