LiquidBeans

The LiquidBeans project grew from a first brand identity into a role as creative director. It shows how I build scalable visual systems. This coffee extract company needed a distinctive identity that conveys both innovation and quality in a competitive market.

I designed a round emblem with a stylised coffee bean and water drop that makes the product concept clear at once. The deep teal colour palette sets LiquidBeans apart from the usual coffee colours while keeping a natural feel. Minimal bottle packaging with clear typography combines a premium positioning with clear communication. Botanical patterns refer to the origin of coffee.

As art director I developed a cohesive whole for the web shop, social media and promotional photography. I coordinated lifestyle photo shoots, directed product videos and made templates that keep the brand style consistent across all platforms.

The recipe section of the website uses a consistent visual language for coffee drinks, with consistent styling and presentation of ingredients and instructions. This makes the content both inspiring and practical for consumers.

This project shows my strategic approach to brand development: flexible visual systems that support a company’s growth. My work gave the brand a distinctive look that communicates product benefits clearly and connects with the target audience. That contributed to a strong market position and a wider consumer reach.