Pimp YO-UR Shirt

Pimp YO-UR Shirt started as a creative response to social isolation during the COVID lockdown. The project shows how I use design for connection and creative expression. From my design studio IFFI, I developed an innovative workshop concept in which young people turn old clothes into personal expressions of their identity and stories.

The visual identity revolves around a distinctive logo reminiscent of a viewfinder, with the text “IFFI STUDIO + PIMP YO-UR SHIRT” in a circle. The emblem represents the interplay between design guidance and personal expression. A bold palette of magenta and turquoise on black creates an energetic visual language that appeals to young people and stands out on the digital channels where the workshop was mainly promoted.

Because the workshop had to work both online and in person, I designed extensive instructions and templates that were available online and could be applied to real clothing. Technique guides, mood boards and composition suggestions give beginners something to hold on to, with plenty of room for their own creativity. Clear typography and playful elements reflect the balance between guidance and creative freedom.

For promotion on social media I made Instagram Reels about techniques, materials and possible results. The short videos use a consistent design with the recognisable pink and turquoise colours. They build recognition and show the accessible, expressive approach. The content strategy combines instructions with attention for participants’ results, which grew an online community around the workshop.

What started as a pandemic initiative grew into an ongoing workshop series that I have run at different locations. This shows the versatility and appeal of the concept. The project goes beyond visual design and includes experience design and engagement. With a structured creative framework for people without a design background, I turned my expertise into an accessible, hands-on experience.

Pimp YO-UR Shirt reflects my belief that design can make personal expression accessible to everyone and bring people together. The successful move from an online pandemic activity to in-person workshops shows how carefully designed creative experiences adapt to different situations while keeping their purpose and identity.