ZIEN©

For studio ZIEN I developed a complete brand identity around a distinctive Z+N monogram on a vivid orange background (#FF4E00). The identity combines a strong yet refined colour palette with Neue Haas Grotesk for maximum impact and recognition.

The Studio Zien identity stays consistent thanks to precise guidelines for spacing and versatile applications across touchpoints. The signature orange square mark, together with minimal black and white photography, forms an instantly recognisable visual signature.

The campaign “Shaping your [BRAND]” shows the flexibility of the identity with animated orange pixel elements that extend the visual foundation further.